Grocery

Kraft Put Parmesan on a Keychain and the Truck Is in Orlando This Week

October 28, 2026 • 1 min read • Moe Train Eats

Four small green capped Kraft Pocket Parm bottles with beaded bag charms in Garlic and Herb, Cheddar, Tomato Basil, and Parmesan Cheese flavors lined up on a white background — Four flavors, four charms, zero shame about shaking cheese on anything in public.Photo: Kraft Natural Cheese

Somebody at Kraft looked at a keychain and thought, that thing needs cheese on it. I respect the thought process completely.

Pocket Parm is a tiny 1.4 ounce bottle of grated cheese with a clip and a beaded charm, made to hang off your bag and go where you go. It comes in four kinds: regular Parmesan, Tomato Basil Parmesan, Garlic Herb Parmesan, and Cheddar.

Emergency parmesan on your keys is a ridiculous idea.
Moe Train

Three of those are a sneak peek. Tomato Basil, Garlic Herb, and the Cheddar land in stores in full size bottles nationwide in January 2027. The mini bottles are the early taste, and Dhriti Batra from Kraft Natural Cheese put the logic plain: if you can Parm almost anything, why not take the Parm everywhere?

To get one, you have to find the truck. A Kraft billboard truck with a giant cheese dispenser is rolling around Orlando from Oct. 27 to Oct. 30, starting at 10:30 AM each day. Kissimmee was Tuesday, Lake Buena Vista and Vineland are today, then UCF and Alafaya on Thursday and International Drive on Friday. The brand posts the stops on its Instagram stories, and fans have been chasing the truck like it owes them money.

Emergency parmesan on your keys is a ridiculous idea. It's also the first keychain I have ever wanted.