KFC launched a savory breakfast cereal flavored with its 11 herbs and spices, made with a brand called SURREAL. It is called KFCereal, it went on sale online September 22 at six pounds a box while supplies lasted, and none of that is the headline.
The headline is the serving suggestion. Instead of milk, you pour a hot cup of KFC gravy over it. Crunchy herbed cereal, swimming in chicken gravy, first thing in the morning. Reactions ran from "just ordered" to "this makes me feel physically sick," with one shopper saying they would rather rub salt in their eyes. Breakfast discourse has never been this divided.
Breakfast is a sacred, fragile time of day, and KFC brought a gravy boat to it.
Moe Train
Gravy fans are a devoted people, and I say that with love. But pouring gravy over cereal sounds like an idea dreamed up at 3 AM, except a major company actually manufactured it and put a price tag on it. UK fans, this one is yours for now. The full story is in our food news coverage: KFC Made a Savory Cereal and Yes, You Pour Gravy on It.
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