Yo! Pringles built a metal urn shaped like a Pringles can, engraved it with a fan's name, and put it up as a contest prize. The Once You Drop contest hands one winner the can urn, complete with the mascot up top rocking X's for eyes and cobwebs in the corners, plus $28,080 in cash. Pringles calls the money an afterlifetime supply, and the math checks out: one $2.70 can a week for 200 years.
The wildest part is that this is not even a random stunt. Fredric Baur invented the Pringles can in the 1960s. When he died in 2008 at 89 years old, his family put part of his ashes in an Original can, exactly like he asked. The man designed his own final resting place and it doubles as chip storage. That is commitment to the brand at a level nobody is matching.
Once you drop takes on a whole new meaning when the drop is six feet.
Moe Train
Entries closed October 22 and the winner gets announced around Halloween, so somewhere out there a very committed fan is about to own the greatest conversation piece in funeral history. Read the full story in our food news coverage: Pringles Will Bury One Fan in a Can, On Purpose.
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