
Ghirardelli Had to Make Its Squares Taller to Fit the Dubai Filling
Ghirardelli looked at its own famous square and said, yeah, that is not big enough for this idea. The new Dubai Style Chocolate Squares are out now...
Candy Dynamics looked at its sourest candy and asked a dangerous question: what if nobody knew what flavor it was?
The answer is Mystery Slime Lickers, announced Oct. 22. The regular Slime Licker is a bottle of sour liquid candy with a roller ball on top, and it blew up on TikTok years ago off reaction videos alone. The new 2.0 bottles wear question marks all over the box, the mascot put on a detective hat and grabbed a magnifying glass, and the flavor inside stays a secret until your tongue figures it out the hard way.
A mystery flavor on top of that kind of sour is either a party game or a trust exercise, depending on your friends.
Moe Train
The whole pitch is a guessing game. Candy Dynamics says the idea came from blind box toys like Labubus and Mystery Dumplings, where opening the package is half the fun. You unwrap, you lick, you guess, and then you argue with whoever is standing next to you about who's right.
The sour is the one sure thing here. Slime Licker comes from the crew behind Toxic Waste, a brand that built its name on candy that fights back, and the hashtag racked up more than 360 million views. A mystery flavor on top of that kind of sour is either a party game or a trust exercise, depending on your friends.
I'll take the bet. Sour first, questions later is a fair deal for candy.