Cup Noodles Made a Halloween Flavor That Turns Blood Red, and There Is a Matching Casket

Cup Noodles just went full Halloween, and they did not stop at a spooky label. Their new Vampire Noodles flavor is hot garlic with savory chicken umami, but the real trick is what happens when you add hot water: the broth turns blood red, thanks to natural beet coloring. It is instant ramen with a costume change.

Now here is where it gets truly unhinged. Cup Noodles teamed up with Titan Casket, an actual casket company, to build a custom Vampire Noodles casket. Deep maroon, high-gloss exterior, Cup Noodles emblem with a blood-drip design on top, and the phrase "It's to die for" embroidered on the head panel in black crushed velvet. It is a real casket you can win through a sweepstakes on their Instagram and TikTok, or you can buy one outright for $3,999, which feels steep until you remember it is a themed coffin shaped around your favorite noodle brand.

The noodles themselves are $1.18, exclusively at Walmart, while supplies last. So the entry price for participating in this bit is about a dollar, and the deluxe package is four grand and a permanent commitment. That range is genuinely impressive.

I respect the commitment to a bit. Most brands slap a pumpkin on the label and call it a day. Nissin made a noodle that bleeds and gave you a casket to match. That is not a product launch, that is a cry for a Netflix special. And I would absolutely watch it.