Cold Stone Brought Back Its Pitch-Black Boo Batter Ice Cream, and Now It Comes in a Taco

Cold Stone brought back Boo Batter, its pitch-black cake batter ice cream, and this time it comes in a taco. An orange waffle taco. Nationwide through October 31, along with a Witches' Boo shake.

Black ice cream that turns your whole mouth into a Halloween costume is peak seasonal marketing, and I respect it deeply. This is the kind of dessert that ruins a white shirt and makes it worth it.

But the ice cream taco is the real play here. Waffle cone technology applied to a taco shell is the kind of innovation Silicon Valley could never pull off. Cold Stone has been doing the weird seasonal thing longer than anyone, and Boo Batter is their undefeated champion. It comes back every year, people lose their minds, and the cycle continues. Tradition.