Cheez-It Made Protein Crackers, and the Review Says 'Weirdly, I Liked It'

Cheez-It made protein crackers with more than double the protein of the original. Last year the brand joked about protein powder on social media. Now it is real. The NY Post's verdict: "weirdly, I liked it."

Every snack company in America is racing to protein-ify its product right now. Chips, cereal, candy, all getting the gym-bro treatment. But a Cheez-It with protein just hits different, because the original is already the perfect ratio of salt to orange dust to regret.

The real question is whether it tastes like a Cheez-It or like a protein bar that got lost on the way to the gym. The early verdict says weirdly likable, which is honestly the exact energy snacks need right now. Stranger things have become staples. This might be one of them.