Nutri-Grain and Cinnabon Just Made a Cereal, and Australia Gets It First

Nutri-Grain has teamed up with Cinnabon for a limited-edition cinnamon scroll cereal, available now at Coles, Woolworths, and select independent retailers across Australia. The pitch: Nutri-Grain's signature crunch meets Cinnabon's famous cinnamon scroll flavor, a bakery-meets-breakfast mashup in a box.

This is the latest in what is becoming a full-blown Cinnabon licensing empire. Recently they teamed up with Golden Gaytime on a cinnamon ice cream, and Hugos Chocolate dropped Cinnabon Bombs, little cinnamon centers with crispy filo pieces coated in cream cheese frosting flavor. Cinnabon is not a bakery anymore, it is a flavor platform. Somewhere there is a product developer whose entire job is asking, what if it tasted like a cinnamon roll, and honestly, that person is living the dream.

The crossover makes sense on a taste level. Cinnamon, sugar, dough, that is already half of what cereal is. Putting the actual Cinnabon flavor in the bowl just removes the pretense. Australia gets this one first, and I am not going to pretend I am not a little jealous.