BeatBox Turned an April Fools' Joke Into a Real Cinnabon Drink

In 2023, BeatBox posted an April Fools' joke about a Cinnabon-flavored boxed wine situation and everyone laughed. Then their fans did not stop asking for it. Three years later, the joke is on the shelf. BeatBox Cinnamon Roll is a real, limited-edition alcoholic beverage, officially made with Cinnabon, and it reportedly tastes like a freshly baked cinnamon roll, all spiced cinnamon, brown sugar, and cream cheese frosting.

BeatBox CEO Justin Fenchel said it straight up: their fans kept demanding it, so they made it. That is how a prank becomes a product. There is something beautifully chaotic about a company where the audience can meme something into existence just by refusing to let a joke die.

The real question is the drinking experience. Sipping cinnamon roll flavor out of a neon box at a tailgate is a choice. I respect the commitment. Plenty of brands tease and never deliver, but BeatBox actually followed through on a three-year-old bit, which is either great marketing or the funniest customer service in beverage history.

Either way, I want to try it. If it tastes even close to the real roll, this thing is cooked. In the good way. The excellent way.