Buldak Is Trying to Break a World Record Tonight With a Million People Eating Noodles at Once

Tonight from 5 to 6 p.m. Pacific, Buldak is attempting an official Guinness World Records title: the most people eating noodles and uploading their participation to a single platform within one hour. The whole thing goes down on TikTok, with the Stokes Twins rallying the community.

There is something perfect about this. Buldak did not become a global phenomenon because of some brilliant ad campaign. It became a phenomenon because the internet watched people voluntarily torture themselves with the spiciest noodles on Earth and thought, yeah, I want in on that. The fans literally built this brand one sweaty, teary-eyed reaction video at a time. So letting the fans own the record attempt is not just marketing, it is an actual thank you.

The logistics are wild to think about. Tens of thousands of people, all slurping spicy noodles at the same time, all filming it, all sweating together. It is a global hot-pot moment. My advice to anyone participating: have milk ready, do not touch your eyes, and respect the noodle.